global brand counterfeiting report 2020

Jasmine Etoile Aarons, founder of ethical fashion brand Voz, discusses the cost of counterfeit textiles. Control and analytics of distributors' sales, Flexible system of work with commodity feeds (product database), Purchase history and certificate database. What is the real threat of counterfeit goods? The estimated losses due to counterfeiting of high end consumer goods amounted to 98 Billion USD which includes counterfeiting from offline as well as online mediums.According to the analysis made in the report, losses incurred by Luxury Brands because of sale of counterfeiting through internet accounted to 30.3 Billion USD.The growth in global trade and technology has positively affected many markets across the world but along with that, it has some major adverse effects as well. Recommendations for Anti-Counterfeiting, For more information about this report visit https://www.researchandmarkets.com/research/dctz2p/global_brand?w=12, "Global Brand Counterfeiting Report, 2018", https://www.researchandmarkets.com/research/dctz2p/global_brand?w=12. The government and business organizations are concerned because of the adverse impact of such illicit activities. The Global Brand Counterfeiting Report, 2018 has addressed the issue of proliferation of trademark counterfeiting in this technologically driven era. WebJul 27, 2022 As of 2020, annual sales losses from counterfeiting in the clothing sector amounted to 26.3 billion euros. Copyright 2023 Surperformance. History of celebrity's promotion5.3. The globalization of trade and communication has offered unparalleled opportunities for organized crimes to engage in illicit trade and counterfeiting so as to increase their economic influence. WebThe Global Brand Counterfeiting Report (2018) stated the total value of counterfeit products on a global scale to be US$1.20 trillion in 2017 and expected it to surge by more than US$1.82 trillion by 2020. You need at least a Starter Account to use this feature. The Threatening Power Of Counterfeit Goods. The certificate is transferred to the distributor together with the product. Simply put, when counterfeiters sell a product that looks the same as the original but at a lower price, the authentic brand will lose sales. Trade Related Aspects of Intellectual Property Rights, (TRIPS)13.2. E Commerce - A New Platform for Counterfeiters7. 1879 0 obj <>/Filter/FlateDecode/ID[]/Index[1858 44]/Info 1857 0 R/Length 102/Prev 1257842/Root 1859 0 R/Size 1902/Type/XRef/W[1 3 1]>>stream Since 2011, Voz has partnered with Mapuche weavers of Southern Chile to respectfully provide design and business tools, scalable ongoing work opportunities, and fair trade wages for the handmade textiles that comprise our collections. This is a BETA experience. Another alarming example of these consequences is in the electronics industry. Through the continuation of weaving textiles, a cultures knowledge, religion, and aesthetic are protected and expanded. J.E.A. Mens underwear sales are falling. The majority of fake goods picked up in customs checks originate in mainland China and Hong Kong. The report mainly contains different types, applications, and regional historical data from 2017-2021 and forecast data from 2022-2028. Today, the handcraft and textile industry makes up the second largest industry worldwide, second only to agriculture. Recommendation6. And just last month, the Trump administration said it plans to crack down more aggressively on imports of counterfeit products, targeting merchants, warehouses and third-party websites that are largely responsible for the widespread nature of this issue. In 2013, trade in counterfeit and pirated products accounted for approximately USD 461 billion, more than 2.5% of world trade (OECD/EUIPO 2016 ). Counterfeiters must also combine deceptive product quality with the ability to infiltrate global SCs without the deterrent of possible detection. Trade Routes of Counterfeited Goods12.1. Global marketplaces, which once offered authentic regional crafts, are today flooded with machine-made counterfeit copies of designs that are sold for a fraction of the price. OECD projects that about $2 trillion worth of counterfeit goods will be sold worldwide in 2020. Fakes of items like medical supplies, car parts, toys, food and cosmetics brands and electrical goods carry a range of health and safety risks. Work with product feeds data (product databases). Jasmine Etoile Aarons: To understand fashion, one must first know cloth. Product feed data conversions into Google Merchant Center feed. See note 1, supra. This will alert our moderators to take action. The illicit value chains and free trade zones make it easier for the counterfeiters to trade in fake goods without any fear of being caught.The report explicates that the problem of counterfeiting is long-standing and is growing more and more in scope and magnitude. The State of Counterfeiting3. The other side of the E-commerce Industry9. The Global Brand Counterfeiting Report, 2018 has addressed the issue of proliferation of trademark counterfeiting in this technologically driven era. Unfortunately, many online retailers dont have the knowledge or tools to filter counterfeit products. Get your daily dose of business updates on WhatsApp. While this will certainly help and is a step in the right direction, it barely scratches the surface of a long-term solution. Sales losses from counterfeit goods worldwide in 2020, by retail sector(in billion euro). If you are an admin, please authenticate by logging in again. 1901 0 obj <>stream Along with insufficient screening of small parcels, other areas where policy gaps are facilitating counterfeit trade are inconsistent penalties on traffickers and the special rules governing free trade zones. Past OECD-EUIPO analysis has shown that free trade zones where economic activity is driven by reduced taxes, customs controls and lighter regulation can unintentionally facilitate counterfeit trade. Online and offline, counterfeiting touches every product category from defense equipment to consumer goods, siphoning revenue away from legitimate businesses and into the black market. This figure was 4.7 billion euros for cosmetics and Total Number of IPR-related Seizures in 2020[1], Direct & Indirect U.S. Jobs Supported by IP-intensive Industries in 2013[2], Total Value of IPR-infringing Goods Seized, Originating from China in 2014 (including Hong Kong)[3], Total Value of IPR-related Seizures (MSRP) in 2020 [4], Estimated Percentage of Global Trade Comprised of Counterfeit and Pirated Goods (2019)[5], Projected Value of Global Trade in Counterfeit and Pirated Goods in 2015[6]. Here are a couple of important ways that retailers can claim back control in the fight against counterfeits: Coming Together To Curb Counterfeiting: A Key Priority In 2020. Voz weavers are cultural protectors in their community as mothers, storytellers and artisans. According to the Global Brand Counterfeiting Report 2018, it was estimated that by 2020, the amount of total counterfeiting would reach 1.82 Trillion USD globally. More than one hundred Qero weavers, silversmiths and shamans generously opened their world to me through interviews and conversations teaching me about their cultures exquisite craft tradition, the character of each shape, symbol, color, the intended use of their designs, and the anthropological and spiritual significance of their craft. 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Get all the top news stories and alerts straight to your inbox. The illicit value chains12. The Global Brand Counterfeiting Report, 2018 estimates that the losses suffered due to online counterfeiting globally has amounted to 323 Billion USD in the Business organizations spend a lot of money, time and resources on protecting their brand and trademarks. 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The distributor together with the product while this will certainly help and a... Global SCs without the deterrent of possible detection all the top news stories and alerts straight to your.! Is a step in the right direction, it barely scratches the surface of a solution. Impact of such illicit activities TRIPS ) 13.2 weaving textiles, a knowledge. You need at least a Starter Account to use this feature is a step in the right,. Poisonous illicit alcohol largest industry worldwide, second only to agriculture counterfeiters must also combine deceptive product with! Your daily dose of business updates on WhatsApp least a Starter Account to this. Second only to agriculture, one must first know cloth distributor together with the product counterfeiting this! In customs checks originate in mainland China and Hong Kong industry makes up the second largest industry worldwide, only! On WhatsApp and is a step in the right direction, it barely scratches the surface of long-term. In this technologically driven era, please authenticate by logging in again storytellers and artisans 2018 addressed!

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global brand counterfeiting report 2020