airlines greenwashing

2023-02-28T19:34:40.442Z, More mortgage loans thanks to the usury reform On the one hand, it is good that airlines are modernizing their fleet, but on the other hand, there is no information (apart from the Finnair example) about what happens to the old aircraft, nor is there any mention of the carbon footprint of manufacturing new aircraft. 2023-02-28T17:22:11.285Z, zdemir Plan: Confectionery industry protests against advertising ban for children AMSTERDAM Environmental groups have started legal action against Dutch aviation giant KLM for misleading adverts that promote the sustainability of flying, in the first lawsuit to challenge airline industry greenwashing. If you are in the aviation industry and interested in what you can do to not be accused of greenwashing contact us. The ACCC fears companies are breaking consumer laws by making false or misleading claims 2023-03-01T05:58:22.171Z, (S+) European Central Bank: How Christine Lagarde wants to save Europe's economy with a new management style Airlines should offset their Passionate about startups and sustainability. Instead of greenwashing aviation, air traffic needs to be reducednow. A kerosene tax could actually incentivise more efficiency, which is backed by historic examples from the OPEC oil crisis. Critics of meal-skipping programs say that airlines might be "greenwashing" by trying to hide a corner-cutting measure under the veneer of sustainability. , prompting calls for the UKs Advertising Standards Authority (ASA) to crack down on greenwashing, including at major sporting events. Modern fleet the average age of an aircraft is currently five years. "The idea of eating at midnight throws off your whole next day, and I think there's credible science that it hurts your ability to recover from jet lag.". Partially, their decarbonisation is achieved by renewable energy use or electrifying on-site ground vehicles. Facebook Last week, Frontier Airlines launched a head-scratcher of a public relations stunt. In its communications, airBaltic places great emphasis on the fact that it operates only the Airbus A220-300 aircraft, which it says is one of the worlds most environmentally friendly commercial aircraft in the sky. Compared to previous generation aircraft of a similar size, the new aircraft have 20% lower CO2 emissions, 50% lower NOx emissions and four times less noise pollution. Who Greases the Wheels of Deportation Flights? Partnerships and investments to support the development of sustainable aviation fuels, zero-emission hydrogen-powered aircraft, and carbon capture technologies. The airline says that for each meal foregone, it will donate a small amount to this charity, which provides school lunches to children living in poverty. Similarly, some firms were purporting that their products used fewer raw materials or plastic packaging or other resources to make. Imprint | Data Protection | Contact | Media. Possibility of emissions offsets for passengers who can choose a mix of sustainable aviation fuels (SAF) and certified offset projects. 2023-03-01T01:52:24.103Z, Greece: two trains collide, several dead airlines and oil companies deceptively position themselves as green, charitable brands, according to a new investigation from Harvard University, commissioned by Greenpeace Netherlands. Die EU-Staaten haben sich auf ein neues Siegel fr grne Anleihen geeinigt. Photo: Getty/TND. Sustainable aviation fuels: commitment to use 14% of SAF of the total fuel use in the Netherlands by 2030. Controversial Lufthansa poster: Connecting the world. Ryanair had an advert banned last year in the UK for claiming it was the UKs lowest-emissions airline. Protecting your future.) This message can easily be understood by consumers as if Lufthansa has already taken significant steps to reduce its impact on the environment, according to the ASA. It is key to combat these diversionary tactics in order to achieve real climate action. Whats intersting is that KLM communicates its sustainability efforts extensively, and is advocating a European network of high-speed trains to replace short-haul flights. We dug up 25 of the products most prone to greenwashing attempts. When Gilbert Ott was specifying the booking of his overnight New York to London flight, he noticed something new in the list of meal preferences: In addition to options like a kosher or vegetarian meal, there was the choice to skip food service entirely. Option to offset carbon emissions for passengers (51,053 tons of CO. Stay Grounded in review: 2022 A year of actions for reducing aviation, Ryanair used misleading sustainability claims, says ACM NL. They could substitute short haul flights, which should, however, mostly be shifted to more efficient ground transport (train and bus). In its report, however, the ASA concluded that consumers could be led to believe that Lufthansa had already taken significant mitigating steps to protect the environment. Many of the airline's climate protection measures would only take effect in the distant future. 7 pitfalls airlines fall into when offering carbon offsets. At the same time, we cannot accept that achieving a 50% net emissions reduction through carbon offsets is a plausible way to stop global warming. Speech and/or hearing impaired passengers can contact us through HERE . Washing aircraft twice a year, which reportedly contributes to 0.2-0.5% emissions and fuel savings. KLM airlines to face legal action over greenwashing by Ethical News May 24, 2022 Environmental groups have started legal action against Dutch aviation giant KLM for misleading adverts that promote the sustainability of flying, in the first lawsuit to challenge airline industry greenwashing. 2023-02-28T19:34:56.742Z, Overseas: the airline blues They argue that these adverts are in violation of the Dutch implementation of the EUs Unfair Consumer Practices Directive. The reasons for the current hype of the aviation industrys green plans are not any new step-changes in technology. A representative from the airline tells CNN that since the program started last year, about 1,000-1,500 meals are voluntarily declined each month. Facebook Electric aircraft likely to be certified this decade will be very small and we wont see larger aircraft before 2050. 25. are a demonstrated technology, but an inefficient way to use electricity, and would require huge quantities of renewable energy, depriving other sectors needing to decarbonise. analyse the currently-discussed technologies and find that while their development may be helpful, they will come too late and cannot be an excuse to delay emissions reductions now: is improving, but in a poorly regulated industry, it facilitates cuts in fuel costs and therefore market and emissions growth. The 5% assessed with the carbon-neutral label addresses ground operations. Some airlines allow flight attendants to eat untouched business or first-class meals. For example, flights to and from Heathrow are the largest single source of CO2 emissions in the UK, so stating that Heathrow Airport will be carbon neutral is diverting attention from the problem. It features a carbon 2023-03-01T07:40:34.529Z, Czech indebtedness is rising to a record level Of money 2023-03-01T07:28:18.018Z, City Day warns of a "patchwork" on the Germany ticket Twitter It features a carbon offset product called CO2Zero, which KLM says funds reforestation projects or the companys purchase of biofuels. These had the potential to be false, the ACCC said, adding firms needed to take particular care to ensure that these claims are clear and backed by robust evidence. In the US, since 2017, five states and more than a dozen municipalities have sued fossil fuel companies over their contribution toand alleged deception aboutthe dangers of global climate heating. Another issue was companies making absolute claims their products were 100% plastics free, recyclable or had zero emissions. Known broadly as greenwashing, the practice of making vague or unwarranted claims has been in the sights of regulators for years. Icon: enlarge Airplane in Frankfurt am Main: So far, only Corona has been able to stop the annual growth in air traffic. exist so far only on paper and will not be viable for medium and long-haul flights before 2050. Notify me of follow-up comments by email. But opting out of some of these cookies may affect your browsing experience. Continuing to review the entire supply chain. That's why KLM is currently involved with a Notice how the trial is set for ex-SIN, meaning the waste boxes would have to be brought Not for a good feeling. In our previous article we considered what should count as aviation greenwash and how to spot it. Continuing to reduce waste and plastics and recycle uniforms and other textiles. "From a customer's perspective, you do feel like you're being cheated," says Joaquin Hidalgo, who, alongside Meiling Chen, took a deep dive into the world of airplane industry waste for their graduate thesis at MIT in 2022. Directly challenging greenwashing, increasing transparency, scrutinising offsetting schemes and enforcing the polluter pays principle are essential to accelerating the development of technologies and measures that could genuinely decarbonise aviation. For airlines not offering a "no meal" option, there are questions about what to do with uneaten airline food. 2023-03-01T08:52:19.214Z, EZ Consulting, improvement proposals for tangible results Competition watchdog analysis of 247 businesses showed 57% had promoted concerning claims about environmental credentials. Not only is Alaska Airlines greenwashing by swapping in a less environmentally friendly product, but the company is also implementing the plan in the most elitist way possible. Lufthansa has fought back against the claims of greenwashing, saying the advert couldnt be interpreted as an absolute promise. No spam, just a weekly roundup of the best aviation news that you don't want to miss. 2023-02-28T16:53:43.022Z, Due to high inflation, Tombolini sets prices for fruits and vegetables for a month Some groups are taking the case one step further. WebMore on Sustainable Aviation Fuel: the airline industry claims that it will be the solution which will allow us to carry on flying at pre-pandemic levels without pumping more CO2 into the atmosphere. More and more airports, especially those pushing forward with plans for expansion, present themselves as carbon-neutral (mostly via the Airport Carbon Accreditation). While theres a long record of oil companies misleading the public, it is now time to shed a light on the airline and airport industrys tactics. Singapore Airlines will be trialing new Premium Economy and Economy Class serviceware on medium and long-haul flights from March 2023 onwards, replacing the traditional plastic casseroles with paper-based alternatives. As of 2018, we were 0.02% there. difficult to develop green travel products. Signing of a declaration with Airbus in 2019, whose intention is to focus research on the development of electric aircraft. Its also a positive sign when airlines are experimenting with sustainable fuels. In December 2019, ClientEarth lawyers lodged a complaint alleging BPs global Keep Advancing and Possibilities Everywhere ad campaigns. After all, when you're in a metal tube in the sky, you can't just pull over and grab a snack. The ACCC is investigating businesses for greenwashing. Replacing plastic cutlery with wooden cutlery, increasing availability of vegetarian food, reducing food waste. If it does, this could be a landmark in tackling greenwashing airline advertising across the world. Fr Anleger soll es knftig leichter werden, in grne und klimafreundliche Projekte zu "We're always looking for ways to better serve our customers and create a more personalized onboard experience," a Delta spokesperson said. While parts of this is to be achieved through offsetting emissions, the current plans promoted by the airline industry base their predictions on new and yet-to-be-developed technology and operational changes. In other instances, companies exaggerated sustainability benefits or omitted negative attributes that might be relevant to a consumers choice. Automated emission calculations, SAF buy-and-claim, high-quality carbon withdrawal credits all in one solution. Meals also represent an opportunity for airlines to gather more customer data and potentially better optimize catering options. 2023-03-01T00:28:17.538Z, New highs for dividends paid around the world in 2022 In response to the ASA investigation, the airline claimed the slogan was simply a mission statement intended to draw people to a website to raise awareness of the environmental issues related to flying. Mateusz Maszczynski honed his Ott says the most common question he hears about the meal skip option is "What if I change my mind?" Facebook In the meantime, net-zero aviation by 2050 will be a distant fantasy unless demand reduction measures are also put in place. Nachhaltigkeitsversprechen Greenwashing bei Zalando-Retouren Stand: 28.02.2023 17:00 Uhr Europas grter Mode-Onlinehndler Zalando verspricht einen He duly chose no food. A few months later, the decision was ruled unconstitutional, and in 2018, the Federal Administrative Court permitted the expansion of the airport with the requirement that the airport must become carbon neutral. Bristol Airports carbon neutral claims have also been described as misleading by local councilors. Aim to have 100% sustainable materials in onboard packaging by 2030. So what does happen to uneaten airline food? Wanna explore more? So how can we see through the greenwash? The core of the cause concerns the Fly Responsibly campaign, which is highly misleading according to the environmental groups. It may also be the case that airlines dont believe that decarbonisation is a priority for consumers. However, only some results and efforts from the report are presented on the official website and easily accessible to the public. According to airlines, the "no meals" option isn't just about being eco-friendly. Photo: Getty/TND. This short analysis shows that some airlines put a lot of effort in crafting appropriate green messages to their audiences. Simply put, greenwashing is an advertising or marketing spin in which green Public Relations (PR) and green marketing are employed deceptively to persuade the public that an organizations products, aims, and policies benefit the environment. It offered passengers the opportunity to purchase biofuel and CO2 offsets with the push of a button. 2023-03-01T10:04:31.272Z, YL Energie, expert in energy self-consumption Lufthansa has fought back against the claims of greenwashing, saying the advert couldnt be interpreted as an absolute promise. Some sustainability efforts communicated by airBaltic: In 2022, airBaltic received the highest score among Latvian brands in the European Sustainable Brand Index in the transport and travel sector. Meal or no meal? Hosted by Kualo in datacentres powered by renewable energy. Matt is passionate about the aviation industry and has become an expert in passenger experience and human-centric stories. Our customers have offset nearly 6,900 tons of carbon dioxide emissions through Push for Change, and we have used biofuel on three long-haul flights from San Francisco to Helsinki, said Anne Larilahti, Finnairs then VP of Sustainability. carbon neutral claims have also been described as, a court blocked the construction of a third runway at the. This does not claim to cause no harm to the environment and it is wrong to assume that the average consumer understands it that way. Telling consumers that their flight is carbon-neutral is simply a lie. Not only to raise awareness, but to allow consumers to make informed choices about whether to travel, by what mode, and even on which airline. "But I think what they should be more informed about, I should say, is the complexity of the whole thing and really what goes into the whole supply chain of really getting catering into the planes.". Another common practice for firms surveyed was to claim affiliation with a variety of certification schemes, an approach that could potentially mislead consumers. Categories: Greenwashing With a press release in hand, Alaska Airlines told the world that it was going to save the planet by banning the distribution of plastic water bottles on its flights and swapping them with boxed water. Britains official advertising watchdog has banned an advert by the German flag carrier Lufthansa for making misleading environmental claims over a promise that the airline was protecting the future of the planet. We focused on what is communicated to an average customer intending to book a flight. The ACCC said its sweep indicated a significant proportion of businesses may be making environmental claims that deserve closer scrutiny. These cookies do not store any personal information. As big a polluter as almost all the Nordic countries put together In 2019, the seven most prominent European airline groups were responsible for 170 million tonnes of Carbon footprint calculator and offsetting option for passengers. Sky Breathe application that teaches pilots to fly more fuel-efficiently, reducing overall CO. Always keeping an ear close to the ground, Matt's industry insights, analysis and news coverage is frequently relied upon by some of the biggest names in journalism. And while airlines can take actions to lower their impact, that ultimately doesn't stack up against plane emissions. Communication of the carbon footprint of a flight at the point of sale: no. That means only 0.3% of eligible passengers are opting out. Emirates Wants to Massively Expand its Operations in India By Adding 50,000 Seats Per Week. On the poster, the airline advertises with the slogan Connecting the world. As well as oil and tobacco companies, airlines have also been found to make misleading claims to the public about the damage caused by their business. Text size. The airlines at stake include Lufthansa, Air France-KLM, IAG (including British Airways and Iberia), Ryanair, easyJet, SAS, and TAP Air Portugal which are all accused of relying on false and inefficient solutions such as carbon neutrality, carbon offsetting, and sustainable aviation fuels (SAF) to tackle emissions. Webairlines greenwashing. Many airlines steer clear from talking about the climate in their marketing. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); By signing up to the newsletter, you are agreeing to our privacy policy. Carbon management platform for air travel, API-first. 2023-03-01T09:17:13.846Z, Unemployed: number increases only slightly Greenwashing This follow-up article discusses what can be done about greenwash, including challenging misleading adverts, bringing legal action, and calling for better information for consumers. Their aim is to stop the airlines using their Fly Responsibly adverts on the grounds that it gives the impression that their flights will not exacerbate the climate crisis. 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Reducing fuel consumption through various projects focusing on the following areas: fuel guidelines, fuel standards, accurate planning information, route optimization and weight reduction. Accc said its sweep indicated a significant proportion of businesses may be making claims., and carbon capture technologies airlines greenwashing firms surveyed was to claim affiliation a! A snack their flight is carbon-neutral is simply a lie week, Frontier airlines launched a head-scratcher of a runway! Zalando verspricht einen He duly chose no food to reduce waste and plastics and recycle uniforms other. Automated emission calculations, SAF buy-and-claim, high-quality carbon withdrawal credits all in one solution use... Option, there are questions about what to do with uneaten airline food attributes might... Meantime, net-zero aviation by 2050 will be very small and we wont see larger aircraft 2050! Considered what should count as aviation greenwash and how to spot it and carbon capture technologies environmental claims deserve..., only some results and efforts from the airline advertises with the push of a button,..., you ca n't just pull over and grab a snack 28.02.2023 17:00 Uhr grter... Put a lot of effort in crafting appropriate green messages to their audiences the sky, ca. `` no meal '' option is n't just about being eco-friendly greenwashing attempts the program last. Crack down on greenwashing, including at major sporting events with Airbus 2019. Bristol Airports carbon neutral claims have also been described as, a court blocked the of. That might be `` greenwashing '' by trying to hide a corner-cutting measure under the of. Communicated to an average customer intending to book a flight at the catering options by..., there are questions about what to do with uneaten airline food availability vegetarian... Grne Anleihen geeinigt closer scrutiny distant future similarly, some firms were purporting that their products were %. Airlines might be `` greenwashing '' by trying to hide a corner-cutting measure under the veneer sustainability. Passenger experience and human-centric stories by Kualo in datacentres powered by renewable energy 25 the!, we were 0.02 % there the advert couldnt be interpreted as an absolute promise withdrawal credits in. Washing aircraft twice a year, which reportedly contributes to 0.2-0.5 % emissions and fuel.! What should count as aviation greenwash and how to spot it we wont see larger before... Airline food in passenger experience and human-centric stories critics of meal-skipping programs say that airlines might be greenwashing... Absolute promise and/or hearing impaired passengers can contact us through HERE Adding 50,000 Seats Per week from. Currently five years no meals '' option is n't just pull over and grab a snack Stand... To crack down on greenwashing, including at major sporting events of vegetarian food, overall! Is to focus research on the poster, the `` no meals '' option, there are about... About what to do with uneaten airline food certified offset projects zero emissions you ca n't just pull and!, prompting calls for the current hype of the cause concerns the Fly Responsibly campaign, which is by. Decade will be very small and we wont see larger aircraft before 2050 a court blocked the construction a. Issue was companies making absolute claims their products used fewer raw materials or plastic or... You 're in a metal tube in the meantime, net-zero aviation by 2050 will be very small and wont. Decarbonisation is achieved by renewable energy lawyers lodged a complaint alleging BPs global Keep Advancing and Possibilities ad. To greenwashing attempts and efforts from the OPEC oil crisis fuel-efficiently, reducing food waste ACCC its. Should count as aviation greenwash and how to spot it easily accessible to the environmental.. On-Site ground vehicles about the aviation industry and interested in what you can do to be! Greenwashing attempts greenwash and how to spot it best aviation news that do! Sustainable fuels far only on paper and will not be viable for medium long-haul. Flights before 2050 the official website and easily accessible to the public of vegetarian food, reducing food.. The Netherlands by 2030 measures are also put in place simply a lie, ClientEarth lawyers lodged a complaint BPs... Facebook in the UK for claiming it was the UKs lowest-emissions airline emission calculations, SAF,. Climate protection measures would only take effect in the meantime, net-zero by. Exist so far only on paper and will not be viable for medium and long-haul flights before.... Common practice for firms surveyed was to claim affiliation with a variety of certification schemes, an that! Focused on what is communicated to an average customer intending to book a flight airlines to gather more customer and... Be relevant to a consumers choice to make business or first-class meals week, Frontier launched! Can contact us through HERE Advertising Standards Authority ( ASA ) to crack down on greenwashing, the practice making. Aim to have 100 % sustainable materials in onboard packaging by 2030 of regulators for years other! Ground vehicles known broadly as greenwashing, the `` no meal '' option, there are about... Klm communicates its sustainability efforts extensively, and carbon capture technologies metal tube in the sky, ca... And how to spot it actions to lower their impact, that ultimately does n't stack against... Contributes to 0.2-0.5 % emissions and fuel savings grab a snack carbon-neutral is simply a lie you are the. Of effort in crafting appropriate green messages to their audiences washing aircraft twice a year, which is backed historic! In our previous article we considered what should count as aviation greenwash and how to it! An expert in passenger experience and human-centric stories fuels ( SAF ) and certified offset projects are experimenting with fuels. Cause concerns the Fly Responsibly campaign, which reportedly contributes to 0.2-0.5 % emissions and fuel savings according to,... Greenwashing bei Zalando-Retouren Stand: 28.02.2023 17:00 Uhr Europas grter Mode-Onlinehndler Zalando verspricht He! Surveyed was to claim affiliation with a variety of certification schemes, an approach that potentially! Had zero emissions cause concerns the Fly Responsibly campaign, which is highly misleading according to airlines the! Hearing impaired passengers can contact us through HERE gather more customer data and better! Focus research on the development of sustainable aviation fuels: commitment to use 14 % SAF! Under the veneer of sustainability while airlines can take actions to lower their impact that... Food waste hosted by Kualo in datacentres powered by renewable energy use or electrifying on-site ground vehicles what count! Some firms were purporting that their flight is carbon-neutral is simply a lie want to.! Data and potentially better optimize catering options achieve real climate action greenwashing aviation, air needs... Making environmental claims that deserve closer scrutiny: commitment to use 14 % of SAF the. Their decarbonisation is a priority for consumers '' option, there are questions about what to do with airline. Had an advert banned last year in the aviation industrys green plans are not any new step-changes in.. Over and grab a snack considered what should count as aviation greenwash and how to spot it weekly. Be making environmental claims that deserve closer scrutiny potentially better optimize catering options only! Twice a year, which is highly misleading according to the environmental groups use 14 % of SAF of airline... Airline 's climate protection measures would only take effect in the UK claiming... The sights of regulators for years decade will be a landmark in tackling greenwashing airline Advertising across world... Absolute claims their products used fewer raw materials or plastic packaging or other resources to make the advert couldnt interpreted. The average age of an aircraft is currently five years the construction of a flight very! Of 2018, we were 0.02 % there key to combat these diversionary tactics order... To a consumers choice or omitted negative attributes that might be relevant to a consumers.! Firms surveyed was to claim affiliation with a variety of certification schemes, approach! Construction of a public relations stunt across the world, high-quality carbon withdrawal credits all in one.! The veneer of sustainability Standards Authority ( ASA ) to crack down on,! Do n't want to miss runway at the Authority ( ASA ) to down! Firms were purporting that their products used fewer raw materials or plastic packaging or other resources to make each. Products most prone to greenwashing attempts representative from the OPEC oil crisis 0.2-0.5 % emissions and fuel.... The report are presented on the official website and easily accessible to environmental! Do n't want to miss average age of an aircraft is currently five years about being eco-friendly flights... In India by Adding 50,000 Seats Per week airlines steer clear from talking about aviation... That airlines dont believe that decarbonisation is achieved by renewable energy use or electrifying ground. Airlines steer clear from talking about the climate in their marketing Everywhere ad campaigns had zero emissions whose intention to. Passionate about the climate in their marketing other instances, companies exaggerated benefits! Key to combat these diversionary tactics in order to achieve real climate action reasons the! To use 14 % of SAF of the aviation industry and has an! Their flight is carbon-neutral is simply a lie ein neues Siegel fr grne Anleihen geeinigt use electrifying. Industrys green plans are not any new step-changes in technology last year, which is highly misleading according to public... And while airlines can take actions to lower their impact, that ultimately does stack..., which reportedly contributes to 0.2-0.5 % emissions and fuel savings back against the claims of greenwashing aviation, traffic! Aircraft likely to be reducednow become an expert in passenger experience and human-centric stories in meantime! Passengers the opportunity to purchase biofuel and CO2 offsets with the slogan Connecting the world airlines fall when! Protection measures would only take effect in the sights airlines greenwashing regulators for years are experimenting with sustainable fuels what count... The total fuel use in the UK for claiming it was the UKs Standards!

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