is the ron burgundy podcast over
Are you feeling the pinch of the ad downturn? You start to reverse-engineer all the content you make because that works best on such-and-such platform. We pulled in their seven or eight podcasts with the promise that we would market and monetize them better. Carolina Barlow: Co-Host, Writer, and Producer. I dont have it candidly on a P&L anywhere. Ron DeSantis with the nickname "DeSanctimonious" ahead of a likely battle for the 2024 Republican presidential nomination. This is what they do really well. I didnt know if it would work, but these shows started to pop one after the other because of the broadcast radio promotion that we were giving them. Its been cool. There are these formats that hit, the things you lead with, but then there is an enormous long tail of stuff. Anderson .Paak agrees to do the podcast. Thumbs up or thumbs down, library. We were especially interested in, If we got gamers into our podcast network, could we then bring them into these live shows in iHeartLand? We dont use it anymore. Its a deep belief in the C-suite across iHeart that podcasting merits a place at the table. In fact, it was always there, but now it has exploded. Folks trusting social media less, influencers having less success on social media because of that, and therefore marketers being like, I dont know what to do with this. Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. See omnystudio.com/listener for privacy information. Standing back and watching how her and the Shondaland audio team work, it seems they want to use this medium to do two things so far. Its not that theyre bad people. iHeartMedia is the first to go live with Sounder's AI and Machine Learning (ML) technology, giving brands . Whats your best TikTok meme? See omnystudio.com/listener for privacy information. And then overlay iHeart marketing across all of it, so we grow the whole thing bigger and be able to make more revenue together. Everyone else in this room is like, We have to make TikToks because that is the future of all podcast marketing. Sorry, Im making TikToks. We have this mantra at the company that Any seller can sell anything any day of the week wherever they live and work, and that has rung pretty true. People were shouting questions at me as I walked through the halls. A very special episode discussing the difficulties of bullying with a 10 year old girl. Most of people acting strangely, politicking at work, or behaving badly is born out of insecurity. You have this relic now, that is a podcast limited series of what this language means to this guy and why he captured it in a podcast. Yes. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we . I dont see it in podcasting, and maybe thats why Im not super concerned. 2023 Big Money Players and iHeartPodcasts. On this distribution I make this. Ron and Carolina get advice about how to navigate the dark web. "The iconic anchorman's podcast will be a scripted audio drama set in Ron Burgundy's world (which is sometimes in a glass case of emotion), and resurface the delightful personality that has . Join America's favorite . Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. We have a huge digital revenue sales team run by Carter Brokaw, whos fantastic. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. And yeah, a lot of it is Bob Pittman, and his partner, Rich Bressler, and our head of finance, Mike McGuinness. We spend $120 million a year it was something specific like $113 million a year the last time we said this out loud of our own on broadcast radio valued impressions or commercials to promote our podcasts. The culture is not preserved; the nimbleness is not preserved. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Comedy Society & Culture Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Be as simple as you can in your answers, in your approaches, in your strategies. Menu. As much as I would love this to be the case, there is no way to get real reach in digital audio unless you contend with and purchase broadcast radio. Whereas if I were to decide to stop distributing or making content on my YouTube channel, my brand just goes away. The last thing Id say is more of a human thing. Oh, its right here. 'Ron Burgundy Podcast' Headed to iHeartRadio - yahoo.com This is the only room where you can say that and people perk up. Thats what were trying to true up. It thrives when it is a widely distributed medium. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. iHeart does a lot of new things. One of these cards literally says, What is your org chart? That is my whole brand. So he had a similar trajectory, and hes a wonderful guy. We all get it by now, painfully. "The Ron Burgundy Podcast" has officially arrived, kicking off with its inaugural episode and it's everything you've ever wanted from San Diego's top-rated newsman. By the way, if you love digital audio, and we all do. IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. That comprises all of our social media assets, all of our websites, a huge streaming business, a lot of the innovative tech work we do like how we launched iHeartLand in Roblox and Fortnite and podcasting. Its a great question, because isnt everything direct response at the end of the day? I told you it was all about org charts, and Im not even to the org chart question yet. See omnystudio.com/listener for privacy information. The Ron Burgundy Podcast - podcasts.google.com Is radio the upsell on podcasting for you? I struggle to see something broken with this. Ron Burgundy Finally Figures Out What a Podcast Is Just in Time to Well tag all of our spots on air with, Listen wherever you get podcasts. Well say our own app, but then well say other apps too. A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. Youre still getting the full ad load. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Its never been any different from day one, and it has made all the difference. Theres an engineering team that has maybe 100 people at the back end of all of our digital products. We predicted it to some extent, we felt that it was coming in 2018 or 2019, but that certainly helped. A little bit. I think marketers in this moment are actually not turning down in advertising as much as youd expect. The Ron Burgundy Podcast - Listen Notes Are you saying, Its actually billions of podcast impressions? Co-produced with the Big Money Players Network, The Ron Burgundy Podcast was one of the top shows of the year - weighing in at No. iHeartMedia came along and offered us two or three things specifically. Wheres the tension there? Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. The iHeartPodcasts app aside, this is an inherently decentralized medium with lots of different players, lots of different controls, and lots of different monetization schedules. Everything, I promise you, is simpler than you think. The Ron Burgundy Podcast - Podcast Addict The Ron Burgundy Podcast - via Podcast Addict | Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Youre doing ad injection into the feed? No, not really. I know that sounds crazy. The Ron Burgundy Podcast on Apple Podcasts 68 episodes Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I dont think this is wishful thinking. How do you make sure they get attention? I think our stats were something like never more than 1 percent, 2 percent, 2.5 percent of our downloads in any given month. A bonus episode that somehow escaped the vault. Yes. CPMs are going up and the quality of the online ad marketplace is going down. The reason we started this company was because I think he genuinely had a blast making The Ron Burgundy Podcast. I will test anything. Exorcising some demons in Rons man cave. Thanks. We give a ton of in-show podcast promotion as well. Overall, it was a fun first show that was a little light thematically but should improve with different guests and crazy circumstances allowing Will Ferrell to play around in the style that made him famous." There is very little competition, and theres very little, They do that and we do this. In fact, I think the only way we succeed, and the reason we have succeeded, is that it has been quite the opposite of that. It has been announced that the Anchorman character will next year release 12 episodes of something called The Ron Burgundy Podcast. The Front Page Podcast with George Gerbo Get the day's top stories in 5 minutes LISTEN: Asking good questions isn't anti-revival The Rebellion Podcast with Everett Piper Do the COVID shots . I have a card here that says NFTs on it. Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . Best iHeartRadio & Ron Burgundy Podcasts (2023) - Player Find ratings and reviews for the newest movie and TV shows. Critic Podcast Reviews - The Ron Burgundy Podcast The Ron Burgundy Podcast is back! That feels obvious to me. The short answer is, no, were growing. I think its high attentiveness at scale with partners that weve been able to maintain so far. Were like, Hey, you should buy podcasting. In each episode, Georg.Show More Introducing: Season 3 of StraightioLab 02:55 | Sep 2nd More RECOMMEND 8) Peter McIndoe and Tim Heidecker Carolina Barlow's Podcast Credits & Interviews | Podchaser After finally learning what a podcast is, Ron Burgundy legendary news anchor and esteemed podcaster is back for season three of " The Ron Burgundy Podcast !" This iHeartRadio original podcast is sure to bring the laughs as everyone's favorite 70s news anchor continues to sharpen his podcasting skills. That was my next question there. Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' 394,213 views Aug 9, 2019 4.5K Dislike The Late Show with Stephen Colbert 8.84M subscribers Podcasting legend Ron Burgundy. Episode One of "The Ron Burgundy Podcast" talks about one of the most popular genres of podcasts: True Crime. Movies. Its incredibly collaborative. I think theres a creative freedom to it that allures a lot of people, but it doesnt have the mass reach of broadcast radio yet. With podcasts, youre talking about promo codes at the ends of the ads, right? NFL, iHeartMedia teaming up to launch podcast network Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! Or, the negative reason, theyre covering up bad work. "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. We saw a shift from performance marketers or direct-response marketers into bigger brands thanks to ad tech evolving fast in podcasting. Its crazy to see your podcast expressed as a series of note cards by the way its very humbling. We're all in a glass case of emotion. I choke my audience if I choose to pull my RSS feed out of a distribution app, because people who go there and expect it there wont see it anymore. Do you care? I feel like you have a very strong conviction, so I feel like I might know how youre going to answer this, but I do ask everybody this. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling.Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick StumpfExecutive Producer: Mike . Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! Its redemption codes and URL codes. This one was definitely very real. Its worked for them for 10, 15 years. Crypto company Gemini is having some trouble with fraud. Ron speaks to Senator Kamala Harris and considers running for president. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! You have a content type that is the highest quality in the world, I would argue, out of any content getting made today, except maybe TV, which is pretty good right now but we are right there next to it. Every single question is about org charts. Itd be like being able to walk away with your channel. Thats our conference for the podcast industry. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. The Ron Burgundy Podcast will launch on the iHeartRadio Podcast Network in early 2019. Maybe it has something to do with the tools of targeting getting harder, so people are just cycling back to, Humans, tell my story on the platforms where you make stuff. Podcasting, in particular, benefits from this. Will Ferrell stopped by almost all of the late-night TV shows to promote the second season of the Ron Burgundy Podcast, . We all did it. Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. There is nothing broken in the podcast distribution and monetization model today. You would have a platform tax that has not yet been introduced into podcasting, and may never be introduced. In fact, well distribute it on broadcast radio, and so we did. The Man, The Movie, The Podcast! Its clearly not as regulated as radio. I would say its a broad story across digital media that Facebook wants something, everyone is going to make it, then they will turn off of it and all those businesses will go away. Last year when we were all in this room, we could not stop talking about Spotify. The money from each of these pipes is not the same. Will Ferrell was like, Please, please stop running so many ads.. It has made conversations with creators really simple, because you can rest assured that at some point in the conversation they will ask, How are we going to distribute? Lets hang with Will Ferrell for a second. Yeah, youre right. As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. The Ron Burgundy Podcast Featuring Will Ferrell - Reviewed! She said, On the podcast, its much looser. Charts. Wonder Media Network's Award-Winning Women's History Podcast "Womanica It makes sense to me. Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. I dont know that it needs innovation. The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Do you know how hard it is to make a mass-reach medium, that 80 million Americans a week are like, Im going to do that today? Were all watching metrics daily inflation rates, interest rates, unemployment rates, the Ukrainian war. Sure we are. If you love digital audio and you want real reach, there is no way to get real reach in digital audio. I think the first five or six years of the podcast industry can honestly take credit for several companies that are around today, like Mailchimp, Blue Apron, and probably the mattresses that we all sleep on. Competitive separation, category exclusivity, and share-of-voice conversations suddenly became possible when you could dynamically insert into ad tags. Its also how we got here. One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. Introducing: The Ron Burgundy Podcast Season 5 Ron sits down with Boris Johnson and gets into the restaurant business with Guy Fieri. Theyre all like, Oh, thank God he said that. I dont pretend to know whats in their heads. Will Ferrell to Revive 'Anchorman' Character With 'Ron Burgundy Podcast It was a packed house and a great time. Thats really cool, but its not mutually exclusive. I talk to a lot of startup CEOs, and a lot of them who get acquired by big companies. Thats an insanely large but insanely accurate number. It has been a pitfall of digital media from day one. Weve won in that sense in podcasting. That got its own set of executive producers out of LA who shepherd the NextUp program. Subscribe to our daily newsletter! Absolutely. Following the scary drop, Burgundy made sure everyone was alright and the proceeded to give his review of his recent Cheesecake Factory experience. The Ron Burgundy Podcast returns to continue to delight audiences with the comical musings of Ron Burgundy - and leave them wanting more! A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. Ive always thought about it. We need certain things to calm down and other things to end. No. via Podcasts. Weve earned this. Everywhere we distribute to today and candidly, where the lions share of our listening happens is on platforms that are all created equal in terms of the economics that flow back to the publisher, in this case, iHeart. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its debut on February 7 with subsequent episodes to post each Thursday. A third of all the media we consume is just audio. Credits:Ron Burgundy: Host, Writer, Executive Producer, This episode was Engineered, Mixed and Edited by: Nick Stumpf. God DAMN that Ron Burgundy podcast sounds awful. I want to start at the beginning. Are you converting off the radio? We used Jun Group. The Ron Burgundy Podcast Published 10/14/22 Introducing: Season 3 of StraightioLab Published 09/02/22 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. I do. In this one, I couldnt identify the problem that it was solving, and therefore I think the industry tripped up on it. You talk about that long tail content, this has borne out some of the most amazing stuff weve made. Episodes. The Ron Burgundy Podcast - Podcasts-Online.org Do you offer rev shares to your creators? The creator and the ad-serving publisher, in our case, are in total control. We are a mass-reach medium. YouTube is a good example of this. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Get personalized recommendations, and learn where to watch across hundreds of streaming providers. He was a great guest, super game to answer the questions, especially in front of a live audience. We'll listen to and reviewhttps://www.iheart.com/podcast/the-ron-burgundy-podcast-30270227/Top 10 Women featuring the incomparable RuPauland Christmas Memories podcasts Updated Date: Feb 24, 2023 Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. Ron, a big fan of magic, gets to hear from the famed magician Justin Willman. If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. Its a great question, because Ive been on both sides of that. I feel like an early version of the podcast industry was entirely built on host reads for direct-to-consumer brands.
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is the ron burgundy podcast over